Lawyers are trained to write carefully and precisely. This is based on the idea that the reader is a judge or opposing attorney reading with extreme care. But Internet readers don’t read websites carefully. Studies show that 78% of people reading web-pages do so at a glance. Keeping that in mind, here are some tips for how to accommodate this kind of reading:
Tips for Glance-ready Content
- Be generous with text headers: For example, the one above wouldn’t be necessary if I was writing a memo but here I want the reader to zoom into the important information quickly before he clicks to another website.
- Use lots of white space: people can’t scan long, dense paragraphs. So make sure your pages are easy on the eye.
- Create bullet lists whenever possible. This allows the eye to quickly scan and comprehend content rather have to first determine by reading a paragraph that there are several point being made.
- Bold, underline, italicize whenever possible. This helps readers to quickly comprehend the really important information.