One Size Social Media Policy Won’t Work

According to this article, a recent survey of U.S. workers found that 57% were using social networking for work purposes at least once a week.

Can’t Just Shut Down the Internet

Employers risk losing business, clients, customers, prospective customers if they prohibit their workers from utilizing social networking for business.  A better approach would be to survey your employees to determine who needs access to social networking and who doesn’t and develop a permissions-based social networking policy that allows for customized access based on workers’ functions.

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