MoFo iPhone app – strategically flawed

Here is an article praising the launch of MoFo’s iphone application “MoFo2Go.”  It argues that the app is successful because there have been 1,500 downloads, client praise and positive press.  The article then goes on to pose six questions a law firm should answer before moving forward with their own ap.

How many MoFo employees are there?

My guess is that 1,500 downloads constitutes less than all the employees of Morrison and Foerster.  And remember this is a free ap and with its reference for looking up for MoFo lawyers, this would be particularly handy for MoFo employees.  However, I’m not convinced that clients are eagerly downloading MoFo2Go.

Wrong Question

The second question posed by the article is, “What types of features can you offer app users?” I think this is the wrong question.  The right question is, “what pre-existing MoFo electronic content would most benefit MoFos’ clients and prospects?” MoFo2Go is focused on MoFo NOT on what the clients and prospects need.

For Example…

MoFo publishes lots of client alerts and rather than focuses on “People” and a game,  focus the app just around the client alerts and re-purposes the PDF content to make it easy for clients and prospect to scan this rich and valuable resource.  Is it fun?  No but that’s not what people look for from their law firm.

Tags: iphone, legal marketing, Linkedin, Morrison & Foerster