Using social networking for referral marketing

Here is a real life example of an attorney, Frederic Abramson, who extensively uses social networking to  market his law practice.   He acknowledges that people don’t hire attorneys based on their “tweets” but based on trust.

So why engage in social networking?

Mr Abramson doesn’t spell it out but by being visible and active, Mr. Abramson build on that initial trust people who refer him potential clients by showing that he is active and passionate about the law. They can see that he has made a serious committment to providing information on the Internet. This reinforces the idea that Mr. Abramson has integrity by the fact that he is regularly updating his blog, Twitter and other social media profiles.


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