One Thing

Lawyer websites like most business website are trying to provide many things – information about services, about the owners, news, events, links, contact forms.

Want Engagement

But from a marketing perspective, you are lucky if a visitor remembers one thing about visiting your website so decide what that thing is you want them to “get” when they click off your website.

If you have a highly influential blogs, make sure your current blog headlines are streaming to the home page.  If you hold events on bankruptcy, estate planning, or employee matters make sure there a “register here” button to drive home the point.  Maybe you want to immediately build trust with your clients through a video tip, then make its posted on your home page.

Tags: , ,

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s


%d bloggers like this: