One Thing

Lawyer websites like most business website are trying to provide many things – information about services, about the owners, news, events, links, contact forms.

Want Engagement

But from a marketing perspective, you are lucky if a visitor remembers one thing about visiting your website so decide what that thing is you want them to “get” when they click off your website.

If you have a highly influential blogs, make sure your current blog headlines are streaming to the home page.  If you hold events on bankruptcy, estate planning, or employee matters make sure there a “register here” button to drive home the point.  Maybe you want to immediately build trust with your clients through a video tip, then make its posted on your home page.

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