One size does NOT fit all – social media policies

Here is a great resource for examining the variety of social networking policies and after a quick glance I have realize that all social networking policies are not created equal.  Here are some questions to consider:

  • Is your policy for all employees?
  • Can an umbrella policy cover activities of all your employees?
  • How would you classify the nature of your business, industry, product, service, employees?
  • What kind of social networking activity would you want to promote?
  • What kind of social networking would like to discourage?
  • Is your business a trend-setter?
  • Is it a conservative, traditional business?
  • Is the company brand tied to a specific individual or not? (Richard Branson, Martha Stewart, Larry Ellison)
  • Do you want your company brand to be more personalized?

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