I have blogged about this in the past (see here) so I won’t beat a dead horse. However, this guest post from “Build a Solo Practice” points to a law firm, Love & Norris which specializes in sexual abuse cases in the church and school setting. The author makes a good point that focusing narrowly gives visitor a clear and compelling sense of the services offered by the firm. However, this doesn’t exclude other work and that is mentioned on the website.
I would take the analysis further and suggest that the law firm could more prominently feature the work it does for schools and churches as part of their focus. Have a link from the home page on “Preventing Abuse – Guides for Schools & Churches.” If that is a compelling market, make sure that they know you understand their needs and concerns.