A month ago I criticized Morrison & Foerster’s phone app because rather focus on what its clients and prospective clients would want, the law firm focused on delivering a version of its website. I said then that the critical question for MoFo to answer was,
“what pre-existing MoFo electronic content would most benefit MoFos’ clients and prospects?”
It appears that Latham & Watkin’s heard me as they have launched an iPhone app that takes a pre-existing publication “The Book of Jargon” and adapted for the iPhone. This publication has already proven popular with its audience and now can be accessed at the tap of a fingerprint. Good going Latham!