Latham’s Smart iPhone App

A month ago I criticized Morrison & Foerster’s phone app because rather focus on what its clients and prospective clients would want, the law firm focused on delivering a version of its website.  I said then that the critical question for MoFo to answer was,

what pre-existing MoFo electronic content would most benefit MoFos’ clients and prospects?”

It appears that Latham & Watkin’s heard me as they have launched an iPhone app that takes a pre-existing publication “The Book of Jargon” and adapted for the iPhone.  This publication has already proven popular with its audience and now can be accessed at the tap of a fingerprint.  Good going Latham!

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