This article suggests the problem with creating static policies to govern employee use of social networking. It is likely to become outdated before you know it. For example, Facebook added a feature called “Places” that lets people know where you are. What if a client finds out your sales reps are visiting their competitors? Could be embarrassing and its unlikely that a freshly minted social networking policy approved in July 2010 will have anything that addresses this issue.
Creating social networking guidelines
What about creating an online social networking policy that lets people suggest updates to a committee that screens and vets new developments for a company’s guidelines? This would assist a company to both get buy-in for managing social networking use and to keep on top of the rapid pace of change in this area.