Still Advertising in the Yellow Pages? Ouch!

This article suggests that attorneys are beginning to wake up to the fact that Yellow page advertising is a losing proposition.  Give the costs – often thousands a month – there is a diminishing return on advertising in the phonebook.

  • Law firm states that yellow pages which a few years ago made up 50% of business is now down to 10%
  • Another firm spending 10k a month is seeing a decrease the quantity and quality of business generated from phone book ads
  • One firm is still getting bang for its buck but admits one factor is not wanting to give up its space in the phone book to a competitor
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