Prediction for 2011? More Lawyer Videos

Services unlike products are intangible.   If I want a phone with Android software, I can go to a phone store and try out the various options.  But typically, I can’t test out a lawyer without paying for them.  Some offer 30 minute of free consultation but that’s quite a commitment.  I’d rather be able to look at their website and figure out if I like and trust them but cold text doesn’t give me much information.

Video, video, video

Increasingly, attorneys are turning to videos and I think the improvement in video technology and their popularity will fuel the video trend begun last year and ramp up the use of video in 2011.  A few signs of this trend:

Video for lawyer seminars

Google Videositemaps

Ease of making professinal videos

 

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