Services unlike products are intangible. If I want a phone with Android software, I can go to a phone store and try out the various options. But typically, I can’t test out a lawyer without paying for them. Some offer 30 minute of free consultation but that’s quite a commitment. I’d rather be able to look at their website and figure out if I like and trust them but cold text doesn’t give me much information.
Video, video, video
Increasingly, attorneys are turning to videos and I think the improvement in video technology and their popularity will fuel the video trend begun last year and ramp up the use of video in 2011. A few signs of this trend:
Ease of making professinal videos
Tags: legal marketing, Linkedin, videos
Reading Tea Leaves by Randy Wilson 
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