FTC Regulating Lawyers – Really?

I know when a topic is hot by the fact that writers find ways to make a story where one may not exist.  This article on how the FTC is now regulating attorney testimonials is a case in point.

The article cites a federal register notice that is specifically about product endorsements or testimonials provided on blogs.  The issue is whether a blogger is truly independent from the product’s advertiser.

Not the Issue with Testimonials for Attorneys

Typically, attorneys are faced with a problem of different kind which is how to handle LinkedIn and related recommendations of their services which make it difficult to provide a disclaimer stating that this recommendation doesn’t predict success for the reader in his case.  I can’t see that the FTC has lawyers in mind in this regulation – besides Bar Associations are tackling this issue much more specifically in their regulations.

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