Attorney Bios Need to Join the 21st Century

Here is an example of a new type of attorney biography courtesy of Larry Bodine.  Its different because rather than being a single page with links out from it to specific, related information about the attorney in question, it has tabs which cover different aspects of the attorneys experience and expertise.

Pros and cons

On the plus side, this provide a richness to the attorney bio that allow very interested visitors to more deeply explore his or her experience. There is also a search engine optimization advantage as well because the tabbed pages will register as hits so attorneys can know types of information, visitors care about the most.  On the con side, it means that visitors have to make an extra click to get at information they want rather than seeing it all the same page.  For Mr. Jessup, who has a “Articles & Presentations” page, the promise is greater than the reward because he only has two articles or presentations listed.

Join my LinkedIn network?

I have been advocating that attorneys add a link to their LinkedIn profile for months but the language here “join my LinkedIn network” seems a bit premature.  First off, Mr. Jessup doesn’t allow visitors to see his contacts so why would joining his network add value for someone?  Next, what is the value of his “network” if any web visitor can join it?  The better language would be “see my LinkedIn profile.”

Conclusion

I believe that its better to add appropriate links to a single page than creating multiple pages for the same attorney.  I think its simpler, clearer and more effective to link out to social networking sites and use their servers than the firm’s.

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