Two news items raise the question of whether people will increasingly separate their personal (Facebook profile) from their business (LinkedIn profile) .
- Facebook announced its overhaul of its Facebook Pages which makes it easier for individuals to utilize Facebook as their professional identity
- The number of users logging onto business websites using their LinkedIn credentials went from 3% in July 2010 to 20% in January 2011.
Growing social networking sophistication
I’m not convinced that web users are going to all move in one direction or another. What I think is happening is that users and social networking websites are becoming more knowledgeable about how they want to navigate through the social networking waters. Social networking identities will reflect real life identities – some people live in suburbs, some in big cities, some prefer the country. And social networking websites will work to provide their users with all the choices the want so that they will continue to come back and engage online the way that works for them.