Dark Side of Social Media for Consumer Products

We all know social networking’s power for good in messaging and connecting to consumers but what about the other side?  This article points out the example of a class action organized against Proctor & Gamble on Facebook.


The article goes on to recommend social media training to employees as a good way for them to understand the power and the danger these new tools pose.  I’ve been advocating training as a part of any social networking compliance effort so I’m glad to see the literature catching on to the importance of this.

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