Kevin O’Keefe makes the point that LinkedIn has surpassed Martindale as the “profile of record” for attorneys. He points out the benefits of using Linkedin to connect to the folks you want as clients or referral partners.
I do think that LinkedIn could improve what it provides for attorneys to avoid ethics issues.
- Allow “specialties” to be a changeable text field so attorneys can mention their practice areas without worrying that what they say conflicts with state bar rules about legal certification
- Allow for inclusion of notice and disclaimer fields so that attorneys can state at the bottom of their profile page that this is an advertisement if required to do so by their state bar association
- Allow for contacts to be viewable by their network on an individual rather global basis