FTC Report on Protecting Consumer Privacy

Yesterday, the Senate held hearings the state of online privacy and the FTC issued this report.  Here is a summary of the “Do Not Track” proposal.

  • Any Do Not Track system should be implemented universally, so that consumers do not have to repeatedly opt out of tracking on different sites;
  • The choice mechanism should be easy to find and easy to use;
  • Any choices offered should be persistent and should not be deleted if, for example, consumers clear their cookies or update their browsers;
  • A Do Not Track system should not only allow consumers to opt out of advertising, it should allow them to opt out of tracking altogether; and
  • A Do Not Track system should be effective and enforceable without technical loopholes.

 

Advertisements

Tags: ,

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s


%d bloggers like this: