Social Media Give Small Businesses Big Boost

This survey shows that no one group has benefited more from social media than the entrepreneur.  This makes sense because social media is a low cost and high visibility tool unlike expensive advertising efforts that formerly was the key method for businesses to build their credibility.

Here are some top findings:

  • 90% of small businesses found social media helpful for their business
  • 88% believed it had increased their exposure
  • 72% found that it increased traffic to their website and increased their subscriptions
  • Linkedin was  more popular among the self employed than with marketers and the self employed were planning to increase their use
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