This survey shows that no one group has benefited more from social media than the entrepreneur. This makes sense because social media is a low cost and high visibility tool unlike expensive advertising efforts that formerly was the key method for businesses to build their credibility.
Here are some top findings:
- 90% of small businesses found social media helpful for their business
- 88% believed it had increased their exposure
- 72% found that it increased traffic to their website and increased their subscriptions
- Linkedin was more popular among the self employed than with marketers and the self employed were planning to increase their use