“The online marketing wake-up call that the Food and Drug Administration sent in early April to 14 pharmaceutical companies — in the form of letters ordering them to change how they approach search-engine advertising — has altered how, and even whether, pharma companies use Google and Yahoo to reach potential customers. It has also shifted at least some pharma ad dollars over to specialty health portals where ad formats can more readily comply with the FDA’s strictures.”
Archive for the ‘product safety’ Category
Just in time for Christmas, Hallmark Cards is pulling 7,000 of giant snow globes from retailer shelves. When the snowglobe is exposed to sunlight it acts as a magnifying glass and can ignite nearby combustibles. Um, I’d say for many places, the sunlight problem would be welcomed.