“A class action suit filed over an immunity supplement sold by Target stores is set for a case status hearing in August as discovery continues.
The suit claims that the store’s off-brand “Airborne” competitor does not boost the immune system despite claiming to. The suit alleges Target, a Minnesota-based retailer, violated Illinois’ consumer fraud laws.”
Lawsuit filed in Delaware state court claims that Airborne poses an undeclared health risk to pregnant women and makes many unsubstantiated claims such as “miracle cure.”
Check out the attached complaint. First time I’ve seen so many colorful graphics and photos. Don’t worry, they aren’t fluff but are evidence of Airborne’s supposedly overblown claims.
Complaint courtesy Courthousenews
The class action complaint filed in Illinois state court states that Kmart promotes this product, “Germ Defense” to be compared to Airborne. The specific claims are that it protects users from airborne germs, that it boosts the immune system, has an “effervesent” health formula and decreases the likelihood of getting sick. The complaint simply states that none of these claims are true.
A couple of thoughts: first, does Airborne really do any of these things? Is the issue that this product isn’t comparable to Airborne or that it makes unsupportable claims? The other thing is a question about branding; do consumer trust the Kmart brand? Is this lawsuit damaging to the brand?
Complaint courtesy Courthousenews
Bless you!
NutraMist Immune Boost sold by Ideavillage Products makes false claims that it boost immune system according to complaint filed in Essex County New Jersey. The European Union has legislation regulating these “nutraceutical” products but not us, not the FDA. Thus these cases get filed in the courts. Nice work for attorneys but for the rest of us? We keep just keep on sneezing.
Complaint Courtesy Courthousenews.
Reading Tea Leaves by Randy Wilson 
