Posts Tagged ‘attorney advertising’

Still Advertising in the Yellow Pages? Ouch!

December 7, 2010

This article suggests that attorneys are beginning to wake up to the fact that Yellow page advertising is a losing proposition.  Give the costs – often thousands a month – there is a diminishing return on advertising in the phonebook.

  • Law firm states that yellow pages which a few years ago made up 50% of business is now down to 10%
  • Another firm spending 10k a month is seeing a decrease the quantity and quality of business generated from phone book ads
  • One firm is still getting bang for its buck but admits one factor is not wanting to give up its space in the phone book to a competitor

Attorneys Beware – Internet Ad Advice

December 5, 2010

Before the Internet, journalism, even trade journalism had standards. Now that’s disappeared and people write articles merely for the value of SEO (search engine optimization) hoping that Google will gooble up their keyword studded text.  Unfortunately, this does work. For example, here is an article professing to provide education on attorney advertising.

Top Five Problems with the Article:

1.  It doesn’t even mention that lawyers have to advertise within the framework of state bar association regulations.

2.  It is a cut and paste job from an article about doctor’s advertising on the web – witness the final sentence which reads: “Each and every doctor has seen 100% action with Lawyer Marketing.”

3.  One of its top methods is for attorneys to keeping “your personality alive.”  Whatever that means.

4.  There is nothing in the article that suggests any understanding of the attorney market.

5.  It is poorly written.  “This is the reason this article is of excellent benefit to you being a lawyer who is ready to venture into marketing domination.”

No respectable outlet would ever publish this and while attorneys are literate people who generally understand journalistic standards, they are also often eager, even desperate, for business and might read this article appearing in their gmail account without guile.  Don’t.

Law firm spends $12 million on digital outreach

June 15, 2010

According to this article in the Wall Street Journal, the plaintiff’s law firm of Sokolove Law LLC spent that much in 2009 on websites and social media to attract plaintiffs for its lawsuits.  20 employees make up their digital outreach department  and they build websites focused on specific products such as, a website focused on litigation the firm has filed alleging that YAZ birth-control pills cause health problems.

These kinds of plaintiffs’ firms need to be especially careful with their communications to prospective clients as they are the primary target for bar associations monitoring the public’s susceptibility to attorney advertising and outreach.