Posts Tagged ‘iGoogle’

Social networking compliments busdev efforts

March 18, 2010

This post by Jim Jantsch focuses on the use of social networking as an adjunct to the marketing you are already doing.  He talks about using Google alerts for monitoring your industry, clients, contacts etc. which is exactly right.  I would add to it that you can stream this data through your IGoogle page and eliminate the need to open up and read a bunch of emails.

Competitive Intelligence w/ Google “Alert Rank”

March 4, 2010

John Jantsch of Duct Tape Marketing  writes one of my favorite small business blogs.  I’m hardly alone on that score but its mostly because he provides great tips that often enhance what I’m already doing. 

He recently posted about a service call “Alert Rank” which helps organize your Google Alerts and rank them in terms of relevance.  Its free and easy to set up.  Now if only they can integrate it with IGoogle, I’ll be thrilled.

Speaking of the later, use IGoogle as your Google Alert console and remember you can create multiple pages so if you want one page that just tracks competitors or clients you can do that.  If there is a particular issue you want to stay current on, you can do that too.  As someone who has used a number of competitive intelligence tools that cost thousands of dollars a month, I think the combination of “Google Alerts” and “IGoogle” which costs nothing beats out most of the much more pricey competitive tools out there.

Use iGoogle for competitive intelligence

November 16, 2009

iGoogle allows users to create landing pages for just about anything Google has created an app for and more.  One of the things I use it for is to quickly monitor news about competitors and clients.  And because this is Google, it’s all free.

Basic how-to:

Go to the iGoogle page and if this is your first visit to iGoogle you will see a big button that says, “Look for new stuff to add” which will take you to page full of gadgets you can easily insert into your iGoogle page.  There is also a search button that allows you to find things to add to your page.

Next, search on “alerts” and this will bring up a Google news box that you can customize and add to your page. 

Now you face a question: do you want to load all these news alerts to your one iGoogle tab or create specific tabs for specific activities?  I chose the latter approach and have created a tab called, “Top ten clients.”   To create a tab you open the down arrow to the right of your “Home” label and click on last pull down item, “add a tab.”

A box will come up and you can give this tab any name you want.  It will then save it as a link below your iGoogle home tab.  You can open this tab and start setting up custom Google news searches on your top clients.  The results will display on this page under a label for each client (you create the label) and Google news will stream its most recent news for these clients.  You can display anywhere from 1 to 9 items.  It defaults at three and I chose to see five.  I find it a lot easier to monitor news at a glance rather than have alerts come to my email where I have to open them up individually and scan through them.

Tip:  don’t just follow these instructions.  Play around with iGoogle yourself and I’ll bet you quickly will find uses that work better for you or can improve this approach.  iGoogle is not only very powerful but also lots of fun.

Remember:  I will be speaking about competitive intelligence for law firms in San Francisco tomorrow.

Use iGoogle for blogging

November 13, 2009

Its not always easy to blog everyday.  I wake up, look at the newspaper, drink my coffee and my mind doesn’t always  generate great blog ideas.  I need help.  So  thank god for iGoogle.

iGoogle allows me to create as many pages as I want and to label them so that I can track and monitor different things.  For example, I stream about a dozen blogs that focus on legal marketing and social networking.  This is where I go to see who else is saying about my blogging themes.

I might really agree or disagree with something one of these bloggers say, so that’s a blog post.  Sometimes what they say triggers an idea in my occasionally sluggish brain, that’s a blog post.

As on TGIF, cheers to iGoogle!