Posts Tagged ‘intellectual property’

Engaging in Social Media & not Damaging Firm IP

January 25, 2011

Here is an article about an upcoming program about  how to engage in social networking as a company while not giving away trade secrets or degrading the company trademarks.  Its short on specifics because they want people to sign up for their Webinar in the next couple days. Fair enough.

Reflects Lawyer’s View of Social Media

Even though the article is skimpy on actual content, it does reveal the risk-adverse lawyer’s perspective on social networking.  Two of the recommendations provided by one of the attorneys are particularly cautious.  This attorney recommends that companies keep a “tight rein” over social networking in order to avoid inadvertent loss of confidential information.  If by tight rein, the attorney means limiting use of social networking by employees, then this is too broad a restriction.  Her other recommendation is to thoroughly investigate all social networking providers to make sure they are secure and preserve ownership right to the company’s content.  What if Facebook doesn’t pass muster according to this standard?  The attorney would recommend not creating a presence on the most popular website in the world?

No Strategy Assessment

This is an example of how lawyers are too quick to examine legal risks and exposures without considering the overall business strategy of the organization.  This is why lawyers in many businesses aren’t part of a company’s strategic thinking and team.  The key value a lawyer brings is identifying the risks and coming up with legal strategies to minimize them within the context of the overall business strategy.  If businesses don’t take risks, they won’t grow.