Posts Tagged ‘Jigsaw’

Social media Saturdays

January 18, 2009

Another inauguration!   I’m getting new administration fever. Earlier today, I started a Craiglist Scam Watch and now I’ve decided on a Saturday special dealing with social networking.

At first I thought, “me, write on social media?  what do I know?” And then I thought, I’m doing it.  I’ve formed some habits and practices.  I’ve had my ups and downs.  I’m on my learning curve. Why not me?  So here it goes..

Social media is overwhelming

I didn’t feel that way about blogging.  That I understood.  A website with chronologically organized content.   No, it was the Linkedin, the MySpace, the Facebook, the Digg, the Delicious, the Zoominfo, the Jigsaw and most of all, the Twitter.  What got me wasn’t really the number of different social media websites but the why???  Why should I use any of these?  Why should I use some but not others?  Do I really have to learn new paradigms at my age?

Social media is doing it

I decided not stress over the “why” once I realized lots of seemingly sane people were doing it.  I thought, I’ll just do it too. I started with Linkedin. I learned how to add my content, to aggressively connect with a range of people I’ve done business with and whom I want to stay connect too.  I learned how to download data from Linkedin to a contact manager, how to join groups, get alerts about what had changed on people’s profiles, how to ask and answer questions, link-up my blog and website. Suddenly as I did all this I realized the why.  Because it shows people you network with a lot of great information about who you are, who you know, your expertise and business interests that makes sense to maintain on Linkedin rather than your own site. Besides, the connection you have with others is objective validation of your worth beyond what you say about yourself on a website.

“Take-away”

Don’t expect to understand the value of social media from an article, book and conversation.  You need to do it and if you are in business, whatever business, you should do it because it maybe the most targeted and effective marketing you can do without spending much money.  Next time my experience (so far) with Twitter.

New and improved Jigsaw

December 15, 2008

Its hard to keep up with all the company information sites.  Typically, they provide useful free information and require payment for the valuable corporate nuggets, particularly contact information.  Hoovers is the gold standard and made its reputation with their humorous but sometime banal business summaries.   I like Manta because they provide revenue data for free.  Jigsaw is another one and they’ve just added a tab called “research” which appears to collect web-based information from blogs and social media sites like Facebook and Flicker as well as Google news.  Its useful and easy-to-use.

The thing to remember is there is no one-stop shop for real research.  If you want very basic information, its fine to check out of any of these sites or the company website but if you really want the scoop, you need to look at everything you can in the time you have available.