Posts Tagged ‘law firm websites’

White & Lee – Clients, Clients, Clients

February 28, 2011

When DSD Law Site Solutions works with a client, we spend considerable time upfront understanding what’s important to them and what their competitors are doing well and not so well.  Together with the client, we brainstorm visually how the firm wants to position itself in the legal marketplace.

With White & Lee, it was clear from the start that this was a firm excited to work with companies that had bold ideas and big needs for creative approaches to get their products and services to market. Based on this understanding and performing a detailed competitive analysis, we provided White & Lee with a bold home page that is all about their clients and their enthusiasm to be working with them.

Fun with Big Law Websites

May 11, 2010

Fulton County Daily Report has some fun with big law firm websites in its First Annual Law Firm website awards — the Big Law Webbies.  This does seem like an easy target and you can read their catches here.  However, they make fun of Womble Carlyle for having a “furniture law blog” believing this blog unbelievably esoteric.  I disagree.

The biggest problem with this blog from my perspective is that the most recent posting is more than a month old.  But here four reasons why I think such a blog makes sense:

1.  Targeted to a specific audience: This blog is focused on an industry so furniture industry in-house counsel will be interested and probably some CEOs of furniture companies as well.

2.  Makes the firm standout from competing firms:  If I was a GC for a furniture maker, I would be  more impressed with a law firm that had a blog focused on my industry than firms that didn’t.

3.  Focused first on an industry rather than legal practice:  Given that a law firm’s clients are often GCs working in a specific industry, they are going to be interested in articles that pertain to legal issues in that industry.  Also, the blog tagline makes clear that the blog is covering intellectual property issues as they relate to the furniture industry.

4.  The furniture industry is big:  manufacturing alone produces more than $30 billion in the U.S.  Why shouldn’t it have a blog devoted to legal issues specific to its needs?

Domain names for a law firm website

March 1, 2010

This blog post by Steven Matthews does a good job of analyzing the value of considering a “keyword rich” domain name for your law firm website.  A few thoughts standout:

1. “personalinjurylawyerFresno.com” will perform well for search engine optimization.  But what if that’s taken and you are located in Hanford an hour from Fresno?  Is it still worth purchasing?

2. “willsforyou” might be available and helpful for search engine optimization however if your estate planning practice appeals to a wealthier client base, does that URL work for your brand?

3.  Even if you decide not to use a keyword driven URL for your legal practice, if you find a keyword rich URL that seems promising, the cost of purchasing now might be worthwhile in case you start a blog or a microsite and want a catchy URL to go with it.

Where do visitors go on law firm websites?

February 15, 2010

According to this headline, “The Elements that Clients Look for on Law Firm Websites” it “services.”  The fifth most popular was “about us or biographies.”  I’ve worked in law firms and seen traffic reports and this didn’t ring true.  From what I’ve seen attorney bios are where website visitors go first.  So I looked at the survey and it surveyed, “more than 200 buyers of B2B services — in companies of all sizes — to rate the importance of various elements of a service provider’s website.”   Its not even clear these buyers were looking at any attorney websites.

Why does this matter?  Because some services are commodities and some aren’t.  If you are buying tax preparation services, you are looking at the provider like H&R Block.  If you are looking at legal services, you are most interested in the particular attorney providing you that service.  That’s why lawyers have extensive, well-thought out biographies and tax preparers don’t.

Lesson: Don’t blindly extrapolate from surveys.  Check out the fine print.

No more Golden Gate Bridge!

September 14, 2009

Stephen Fairley, a legal marketing guru, in his  excellent presentation on social networking at the California State Bar Association convention on Saturday made the point that law firm websites that feature the gavel or courthouse steps aren’t doing anything to make their practice or firm standout. 

I would add a local corollary to that observation: Bay Area law firms that include the Golden Gate Bridge on their homepage banner.  Yes, its pretty and people recognize it but beyond identifying your firm as located (confined?) to the California  Bay Area, how does it help differentiate your firm?