Posts Tagged ‘legal specialization’

If state certified – Promote it!

June 29, 2010

I am surprised at the number of attorneys who don’t make a special effort to promote the fact that they have been certified as a specialist by the State of California (other states have similar programs).

What does certification mean?

  1. Passed an additional exam focused on that speciality
  2. Fulfilled additional continuing education requirements
  3. Been favorably evaluated by attorneys and judges in that field

This is a big deal and it puts attorneys with these credentials ahead of the vast numbers of attorneys who don’t have them.

How to promote:

Educate the public that this isn’t like “super lawyers” which is basically marketing fluff.  Explain on your website and whenever you promote yourself make it clear that the State Bar which is very strict about credentialing has approved your certification.  I would also use the legal specialization logo on your collateral, website, social networking sites etc. to help identify you with this prestigious designation.

LinkedIn tip for CA lawyers

April 12, 2010

California rules of professional responsibility warn attorneys against calling themselves a “certified” specialist unless they hold such a title from the California Board of Legal Specialization.  And LinkedIn has a helpful section of its “experience” section called “specialities.”

Are you at risk for violating the California rules of professional responsibility if you put any text in that field?  Probably not.  However, if you put “real estate” or “estate planning” you probably increase the risk of putting yourself forth as an expert in those legal specialities and might want to only do so if you are in fact certified by the state.  If you want to be completely safe, just skip that section of your LinkedIn profile.