Here is a chart of recent changes in readership:
|
Print Readership and Visitation to Newspapers and News Categories
|
||||
|
Unique Visitors (MM)
|
||||
|
Apr-08
|
Apr-09
|
Absolute Change
|
Percent Change
|
|
|
Newspaper Print Readers*
|
86.4
|
76.7
|
-9.7
|
-11%
|
|
Online Newspapers
|
66.6
|
69.8
|
3.2
|
5%
|
|
News Category
|
109.8
|
116.4
|
6.6
|
6%
|
Source: comScore Plan Metrix; Total U.S., Persons 18+
Reading Tea Leaves by Randy Wilson 