Posts Tagged ‘National Retail Federation’

Trade Association Thursday: Retail

January 8, 2009


I’ve reference the National Retail Federation’s cheery holiday shopping statistics so I thought they would be a good candidate for a report card:

Overview:  The National Retail Federation NRF represents an industry with more than 1.6 million U.S. retail companies, more than 25 million employees – about one in five American workers – and 2007 sales of $4.5 trillion.

Associate members?  Yes, annual membership is anywhere from $500-8,000 for commercial entities. “B”

Public membership directory?  No, looks like you need a membership.  “D”

National conference?  Yes, and they provide a detailed conference schedule with helpful biographical information on the speakers.  “B+”

Subchapters?   Yes, NRF also represents over 100 state, national and international retail associations but not easy to find links to those associations on the main website. “C+”

Industry reports or news?   Excellent list of reports and news. “A”

Glossary?  A limited glossary of retail labor terms: “C+”

Provides a sense of the industry?  Excellent, from the detailed information about their annual conferences, news, reports and government relations, there is lots of information that provides a strong sense of the industry.  “A”

Overall:  The website isn’t that easy to navigate, partly because there is so much information and it appears to be a collection of other website with their own navigation but the content makes it worthwhile. “B+”

Retailer Association’s eternal optimism

December 17, 2008

Here’s the headline:

Average Person Has Completed Far Less Holiday Shopping Than in Previous Years,”

A couple months ago when it was clear things were turning real bad, they released a survey that suggested people would be only slightly more stuff this holiday season than last year.  My reaction was, really?   During the worst downturn in seventy years, people are going buy more plastic junk than last year?   With the headline above, I think they are still living in denial-land.   I hate to break it to you National Retail Federation but people aren’t waiting.  They aren’t gonna buy as much, period.