Here is an interesting post from Legal Marketing Blog about how 51% of small businesses avoid hiring lawyers because they fear the cost yet 25% believe legal issues are the biggest risk to their business. Obviously there is a disconnect.
How to Market to Small Businesses
1. Let them know you welcome small businesses as clients
2. Join Chamber of Commerce, a BNI chapter and other small business hubs
3. Offer set fees for common legal tasks
4. Write a blog focused on legal issues in a particular small business sector
5. Make sure you include all this in your website messaging!