Posts Tagged ‘social media training’

Example of Corporate Social Media Training

April 13, 2011

Here is a good example of a well-thought out planning training program for companies adopting social media.  Here is what I like about it:

  • Addresses the range of audiences involved – not just one type of employee and also looking at vendors and the like.
  • Identifies what the role various stakeholders have in the process
  • How to approach training for these audiences
  • That ongoing training will be required

 

Dark Side of Social Media for Consumer Products

February 23, 2011

We all know social networking’s power for good in messaging and connecting to consumers but what about the other side?  This article points out the example of a class action organized against Proctor & Gamble on Facebook.

Training!

The article goes on to recommend social media training to employees as a good way for them to understand the power and the danger these new tools pose.  I’ve been advocating training as a part of any social networking compliance effort so I’m glad to see the literature catching on to the importance of this.