Social Media Strategy – Good Post

While this is a geared towards a business not necessarily lawyers, much of the thinking applies.  One of its most salient points is that its okay to both experiment and have a strategy.  Social networking is a new medium and its also very fluid so its impossible to get anywhere without experimenting.  However, you can still think strategy as you experiment.

Harsh realities of social media marketing

I’m linking this article because it promotes a message that is critical for effectively utilizing social networking.   I would boil it down to the following:

*Have a strategy

*Have a plan 

*Keep your activities focused on the strategy and plan

And what the article doesn’t include:

*Integrate social networking into your everyday marketing