Posts Tagged ‘Unified ECM’

2nd click-through suit against Facebook

July 30, 2009

“Reading this morning about a second Facebook click-fraud suit should leave anyone interested in the social network’s monetization model queasy. What this complaint, from the software company Unified ECM, and one from earlier this month, alleges, is that Facebook is charging advertisers for “non-existent, fraudulent or invalid clicks.” (As many Facebook advertisers buy on a cost-per-click basis, the more clicks, the more revenue that goes into Facebooks’ coffers.)”