Woody Allen supposedly said that 90% of life was about showing up and that quote came to mind when I read Kevin O’Keefe’s re-post about the need to build trust in your blog. There is no trust if you don’t regularly blog. Come up with blog plan; frequency of post, time of day you can do it, blog focus and just keep doing it.
Side benefit to blogging: you become more informed about your niche and about your own expertise. The act of daily engagement deepens and widens your own knowledge.