Posts Tagged ‘Wordpress’

WordPress Landing Pages on the Fly

April 4, 2011

One of the great features of WordPress is that allows for plug-ins to create quick custom functionality that used to require a great deal of custom programming.

Case in point: a new plug-in called Premise which allows WordPress site-owners to quickly tweak a landing page which can act as a sales page, a pricing page with clear and compelling graphics that outline your offerings, a video page highlighting your offering, a tabbed landing page allowing for a variety of content to display in a more dynamic way.

So check out Premise and see what’s possible to create in minutes without a programmer present.

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Lawyer Website – Publish or Perish?

January 11, 2011

Here is an ABA article that supports the contention of DSD Law Sites Solutions that lawyers need to look at their websites as publishing engines not as static brochures.  Dion and Robert Algeri in their “Great Jakes Blog” provide a number of compelling reasons for this shift. Chief among them is that content creates engagement between lawyer and client.  They cite a study by The Brand Research Company that 53% of executives look at the quality of the content on an attorney’s or law firm’s website.

Another powerful reason

If you create a blog for your content and post your content on WordPress, you can easily track through Google analytics topics of the greatest interest to your audience.  This is because WordPress will modify the title of your blog post to create a URL for your post. If you have set up Google analytics (which is free) on your blog or website with a blog you will be able to track which titles are the most popular. This will help you to craft more content that further develops the topics that have already proven popular and will tighten the relationship between your audience and your website/blog.

Featuring Content on Your Blog

December 9, 2010

WordPress has a plug-in for everything.  If you are an attorney who has written posts like “top ten tips in writing  a sales contract” and you want to make sure that your readers can easily find it, then you can install a plug-in such as, “featured post with thumbnails” and allow your visitors to always find it on the homepage.

Most popular posts

If you want to give your readers a chance to rate your best bests based on traffic, then there is a plug-in that allows you feature those posts on your side-bar as well.  I’m not sure I would install both though you can.  From a layout perspective, it might be confusing.

Why WordPress Rocks – Reason #92

November 12, 2010

Okay, maybe I don’t have 91 other reasons to love WordPress but almost!  This posting from one of my favorite online marketing blogs – Social Media Examiner points out a new WordPress feature that makes for a seamless and powerful Twitter integration – allowing websites to include their recent Twitter posts along the sidebar of any section of their website.  Maybe you don’t want to include a Twitter feed on your home page but would like to include it in your news section.  This WordPress widget allows you to do that.

WordPress Stays Ahead of the Game

Because its an open platform engaging lots of eager and talented developers, WordPress makes it possible to add this kind of engaging functionality that a proprietary website platform would make you pay dearly for them to code.

Buddy Press: The Future of Websites?

October 20, 2010

WordPress began as a blogging tool, then it became a platform for building straightforward websites.  Now, with BuddyPress, WordPress has an offering that is a mini-Facebook – allowing for collaboration, decentralized control and the power of the many over that of the “one.”

Here is a good summary of the pluses and minuses of this new tool. While BuddyPress isn’t the website future – yet, I do think that increasingly all website will have social networking components and the distinction between “social networking” and “websites will disappear.

Good for lawyers?

I’m not sure lawyers or law firms need to rush out and install BuddyPress. It probably too advanced for lawyer websites for now. One use, is to build a lobbying campaign – an activity around filing an amicus brief or for publicizing a particular piece of legislation.

Why We Use WordPress Part 2

September 1, 2010

I said it before and I’ll say it again: plug-ins.

WordPress developers are constantly building out nifty components to make their websites able to quickly take advantage of changes in how people use the web.

Want a website that features social media?

Or maybe a forum for your visitors?  Among the more than 10,000 WordPress plug-ins you will find one to enhance your users’ experience of your website.

For example, you may want different sidebars on different pages and rather than having to code pages to make that happen, now there is a plug-in that allows you to simply to mark a box to tell your website which sidebar should be displayed where.  Here is a link to 24 nifty new WordPress plug-ins.

Socialize Your Website with WordPress

August 30, 2010

In the Facebook rather than Stalinist sense.  Increasingly websites need to be built like airports to accomodate the ever present “change” that is the web.

Social networking coming to websites everywhere

For example, increasingly people are creating websites as interactive tools to exchange ideas with clients, prospects and the like.  You may want a forum on your site so that visitors can exchange ideas and even chat.  Perhaps you even have a Wiki section of your website where you allow visitors to create resources for you because they are so motivated by your ideas that they decide to build on them.

WordPress to the rescue

If you sign up for a website using a platform that is difficult to extend or modify without development cost, then this future is barred to you unless to plunk down some serious cash.  However, if you are on a WordPress platform, there are plenty of plug-ins that can make this future possible for your website.  Here are some examples.

Why we build lawyer sites on WordPress

July 21, 2010

One word: plug-ins

Actually there are many good reasons to use WordPress as the platform for building websites: WordPress makes it easy for users to update their own sites, its an open source platform that is constantly being updated and refreshed, provide great flexibility in design and solid information architecture.

Plug-ins

But to me the greatest value in launching a website in WordPress is being able to quickly take advantages of Internet developments to update your website instantaneously.  There is no reason to let your website grow stale and tired because by staying abreast of new plug-ins, you can make sure your site looks current and compelling.

Two examples

1.  Say you have a bunch of social networking links on your homepage.  You set them up a couple years ago and already they look dated. The plug-in “Sexy bookmarks” (name can be changed for family friendly websites) allows you to instantaneously spruce up the look and feel of your social networking links in about five minutes.  No need to hire a programmer, designer and project manager.

2.  You have to blog but you are afraid that during trial, your posts will dry up because you will totally absorbed in the case.  The “editorial calendar” plug-in allows you to set up an editorial calendar within WordPress to manage upcoming posts that you’ve written but want to stagger releasing.  Now you can schedule blog posts over a period of months if you have a backlog and they will publish to your blog automatically.

This way you can have your trial and your current blog too.

Not your father’s WordPress

June 24, 2010

It amazes me the number of tech-savvy people that aren’t familiar with WordPress.  Even though it has taken the web by storm, making blogging cheap and accessible, powered into the website development space, turning websites into what they should be – a marketing communications tool, many people don’t know how its changed the web.  So here are five ways that WordPress has been misunderstood.

WordPress is for your “Crazy Pet” blog: WordPress isn’t just for the amateur.  While you can use WordPress successfully for loading your sunning cat photos, it heavily used by small, mid-size and even large company blogs AND websites.

WordPress is only good for small websites: Not so – check out the WSJ Magazine website that uses WordPress.  Not convinced?  BestBuy runs a WordPress site for its 1000 plus stores.

WordPress is a hosting company like GoDaddy: No, WordPress acts as a platform that works off GoDaddy and many other hosting company servers effortlessly.  Wordpress has a public site that hosts blogs and websites for free but these websites have extreme limitations in terms of design, plug-ins, URLS and SEO.  Wordpress also has a downloadable version that you would run off your hosting company like GoDaddy.

WordPress requires HTML coding: Nope.  If you can use Office Word, you are ready for WordPress.

WordPress offers a very limited look and feel: Check out the WordPress Showcase if you think that it offers a bunch of cookie cutter templates.

Lawyers using WordPress for websites

December 4, 2009

Last night at an Alameda County Bar Association function, I talked with an attorney who is using WordPress NOT for blogging as his website platform.  And today I read in Duct Tape Marketing about the same phenomenon

Why?  In a nutshell because WordPress is a widely supported open source that will allow a website to remain current as new features, design and technologies come online.

Here is a link to John Jantsch’s “10 Ways to Make WordPress More Useful.”