“But Dell blogger Stephanie Nelson says they’ve managed to steadily grow followers for their outlet store via @DellOutlet, earning $2 million via Twitter referrals for their “certified refurbs, scratch and dent and previously ordered new Dell products.” They took in another $1 million from people who went from the outlet store to Dell proper for new stuff.
The account — unmistakeably commercial, no celebrities — now has 600k followers, “close to the top 50 most followed Twitter users according to TwitterCounter, sharing the stage with brands like @Zappos … , @JetBlue and @WholeFoods.”
Their strategy? You won’t need to write this down: “… by offering a mix of Twitter-exclusive offers, Dell Outlet deals and Outlet-specific updates and information.”
Reading Tea Leaves by Randy Wilson 
June 14, 2009 at 4:29 pm |
[…] Dell making money off Twitter “But Dell blogger Stephanie Nelson says they’ve managed to steadily grow followers for their outlet store via @DellOutlet , earning $2 million via Twitter referrals for their “certified refurbs, scratch and dent and previously ordered new Dell products.” They took in another $1 million from people who went from the outlet store to Dell proper for new stuff. The account — unmistakeably commercial, no celebrities — now has 600k followers , “close to the top 50 most followed Twitter users acc Original post by Dell making money off Twitter […]