Cheerios lower cholesterol? FDA unhappy

“General Mills is in trouble over some health claims it has been making over its popular cereal, Cheerios. The Associated Press (AP) reported that federal regulators are miffed over the cereal giant’s claims that Cheerios can lower cholesterol and treat heart disease, claims, says the U.S. Food and Drug Administration (FDA), that are only allowable on FDA-approved medications.

The AP noted that the cereal’s labeling states, “you can lower your cholesterol four percent in six weeks.” General Mills argued that the claims have been approved for 12 years, said the AP. The San Francisco Gate (SF Gate) pointed out that the problem has to do with how the cereal is marketed on the box with the words “lower cholesterol” larger and separate from “ability to reduce the risk of heart disease.”

Tags: Cheerios, FDA, General Mills, Linkedin