Snakebite Theory of Effective Websites

This blog post from Lee Rosen a family law attorney tells an important story in a funny way.  He imagines being bit by a snake and looking for a remedy on the Internet.  He won’t be interested in the snake bite doctors who talk all about themselves but those that tell him what he needs to do for his snake bite.

One Out of Three

In my analysis, Mr. Rosen has rightly focused on two aspects of what a website or any marketing effort needs to do.  The first thing is to know your audience.  While giving that audience what it wants is extremely important you also have to engage them so that they can hear you.  Next you need to focus on what the situation is that brings them to your website which Mr. Rosen dramatically addresses and also let them know specifically what service you will provide for them in their situation.

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