I just got an announcement about this new blog although there have been posts since Jan. 6th. My first question is why? Just because you can blog doesn’t mean you should.
*I don’t like anonymous blogs. ABA isn’t “blogging” they have a person(s) doing it for them. Take this section of a post for example:
“He’s a good guy. A smart guy. A caring guy. And clearly he can convey complicated medical issues in terms the common guy or gal can comprehend. “
When an entity blogs in the style of a precocious teenager, I want to know who it is, see their photo and their Facebook profile.
*Their Mission statement is: “Welcome to Sip & Savor – our new blog about what’s happening at the intersection between our industry’s beverages and your daily lives.” Yet most of the blog entries have had little to do with beverages, the beverage industry or the beverage consumer but policies issues between New York Governor Patterson and Obama. So I return to my question, “why?”
*Finally, there is the small issue of branding. You give your blog a name like “Sip & Savor,” you send out press releases about your blog, “Sip & Savor” but no where on the blog do you even feature the name, even going to the extreme of having a category for postings called “ABA Blog.”
I don’t get it. I’ve issued a report card on the association which echos my feelings about the blog. Why is a trade association whose members are retailers and manufacturers so focused (badly I would say) on consumers? Read American Beverage Association Report Card to find out more.