How to roll-out a team blog

This is a useful post about how best to approach a team blog and could easily be used as a template for law firm practice groups or task forces.  It also includes useful steps for any business oriented blog whether written by multilple people or not.  One issue it didn’t cover was how to name the blog.  I don’t think there is a “right” answer but here are things to consider.

1.  Do you want to promote the name of the firm?

2.  Do you want to further your firm’s SEO efforts?

3.  Do you want to create a catchy name for the blog to attract readers?

4.  Do you want the firm to be associated with a particular niche or practice specialty?

5.  Are there ways to incorporate several of these goals into your blog name?

6.  What are the naming conventions of other similarly situated blogs?

Tags: blogging, Linkedin, social networking