This Wall Street Journal article says, go with the growth, create alliances with other businesses and use the Internet. That’s a great strategy and an here is an example of a tactical approach for a lawyer.
Look at your local business marketing: what industries are flourishing? Get in front of that audience at their local trade association meeting.
At the meeting find ways to partner with a key player. Approach someone on the association board, see if he or she is willing to have you speak to his company about a pressing legal issue.
Take that presentation and turn into a white paper you post online. Let your online community know about your efforts and this should include people you’ve met at the trade show.
Tags: competitive intelligence, law firm markteing, Linkedin, social networking
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