Coke’s social networking principles

Here is a link to Coca Cola’s “Online Social Media Principles.”  This is not a company policy about employee use of social networking.  It is a document that helps guide people talking on behalf of Coke to do so responsibly and effectively.  Also, given the fact that it is publicly available, it appears to be a document meant to calm any public doubts about Coke’s use of social networking.

One smart move:  they require anyone representing the company online to complete a social media certification program.

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