Twitter for Legal Bus Dev – All Hype?

When I talk with attorneys and legal marketers about using social media as a marketing tool, mostly people are respectful of LinkedIn and blogs.  They mostly are dismissive of Facebook and Twitter. Adrian Dayton in this post about the value of Twitter for attorneys, makes the excellent point that typically it takes at least seven touches with a potential client before they will reach out and buy from you.  He suggests that Twitter can help to fill in some of those touch points – send a quick alert to potential clients about new developments in the law, or a blog post or online article link to someone you know would be interested.

Even more than that

I would say that beyond that approach, you need to communicate with your potential clients in the way they are most comfortable. If you know some of your clients are very active on Twitter, then it makes sense to use this medium also.  Same with Facebook. Now, if they are mostly having fun with these sites – posting recipes, photos of their new dogs – then inserting a business related item into their status stream, maybe inappropriate.  But if they seem to use these tools for everything, then you might want to do that as well.

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