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Facebook drops controversial ad service

Will other social networking sites with similar programs discontinue them as well?

“The settlement means Beacon will close and $9.5 million will go to a foundation to fight for online privacy and security. The company is obviously relieved it is all over.

‘We learned a great deal from the Beacon experience,’ said Facebook spokesperson Barry Schnitt. ‘For one, it was underscored how critical it is to provide extensive user control over how information is shared. We also learned how to effectively communicate changes that we make to the user experience.”

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This entry was posted on September 21, 2009 at 4:37 pm and is filed under social media. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

2 Responses to “Facebook drops controversial ad service”

  1. Stealth advertising still plagues Facebook « Reading Tea Leaves by Randy Wilson Says:
    October 13, 2009 at 3:14 pm | Reply

    […] still plagues Facebook By Randy Wilson Last month Facebook dropped its controversial Beacon program which provided third parties certain access to Facebook users’ data.  Last year, several […]

  2. Facebook users told about Beacon settlement « Reading Tea Leaves by Randy Wilson Says:
    December 4, 2009 at 3:23 pm | Reply

    […] out a class action settlement notice?  Because its Facebook with trillions of users.   I first posted about the settlement in September and wondered how many other social networking sites would follow […]

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