Videos for lawyer websites

Across the web, people are using videos for their websites.  What about attorneys?  Here are some pros & cons.

Pros:

• Great if you have a consumer focused practice – for example, it you are an estate planning attorney, what about a short video on the questions you should ask any attorney about drafting a will or trust?
• Lets potential clients see and hear you.  Good way for potential clients to get to know you
• Makes your website immediately engaging: visitors just click on your video – no reading necessary
• Multi-purposing: post your video to Youtube and add an additional way to build traffic to your website

Cons:

• Not so hot if you are appealing primarily to other lawyers or professionals who might see it as gimmicky
• If video doesn’t offer value – just you talking about yourself or just selling yourself with a scrolling phone number at the bottom
• If the video is poorly shot or you come across awkward, uncomfortable, tense or unattractive
• If you force your web visitors to watch the video each time they come to your site.  They will definitely stop coming!

Tags: legal marketing, Linkedin